In the future, the goal of China's hardware industry is to catch up with Taiwan in the first step, catch up with Europe and the United States in the second step, and sit on the same level as the world's advanced level, truly round our dream of hardware power.
After the reform and opening up, the international hardware supply market: developed countries in Europe and the United States, due to the rapid development of production technology and rising labor prices, will transfer universal products to developing countries, producing only high value-added products, while China has strong hardware. The potential of the tool market, it is more favorable to develop into a major exporter of hardware tools.
After more than 30 years of hard work, China's hardware industry has become a veritable hardware country. However, China's current hardware companies are still facing a transition from a hardware power to a hardware power, and they need to expand their brands and industries.
Innovative technology and brand are the road to the hardware industry
Due to the rapid development of hardware production technology and the impact of high labor costs, developed countries have accelerated the transfer of medium and low-end products to the third world, and they only produce some high value-added products.
In Europe and the United States, with the construction of hardware products in developed countries, it is easy to install and maintain. The self-assembled products (doityourself) products and tools are well received by the market.
China's exports of hardware products only earn 3% of total exports, not only the issue of technology content, but more importantly, brand issues.
The brand includes a lot of content, including services, reputation and so on. Reputation is gold, and honesty and business is the fundamental way. If the hardware products we produce are not sold under the brand of others, but sold under our own brand, and can also be sold at the same price as the OEM, then our GDP does not know how much.
At the same time, to enlarge and strengthen China's hardware industry, the involvement of large consortia is a key factor.
How to create a brand that is commensurate with China's hardware accessories market is an urgent problem we need to solve.
With the addition of the WTO, a large number of internationally renowned brands have to flood into China. This is what we often say. There is nothing terrible about the wolf coming. The key is that we have a good shotgun to block it.
The development of production and marketing in China's hardware industry must conform to the trend of domestic and international internationalization, and use new marketing to drive enterprise development and create an international concept.
China's hardware products have almost no internationally acclaimed brands. In addition to the domestic first high-profile enterprises that have obtained the home hardware industry's slides and hinged “China Famous Brands”, China's domestic hardware companies are still relatively few.
I believe that after a period of hard work, there will be more and more brands of Chinese hardware products in the international arena.